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学术报告—Yahoo! Labs: Inventing the Sciences Underlying the Internet
时间:2011-12-02

报告题目:Yahoo! Labs: Inventing the Sciences Underlying the Internet

报告人:毛建昌博士(Vice President and the Head of Advertising Sciences at Yahoo! Labs,IEEE FELLOW)

报告时间:2011年12月5日15:30

报告地点:望江校区 研究生院1-202



报告内容:

In this talk, Dr.Mao will give a brief introduction of Yahoo! Labs, its vision, the changing landscape of sciences, and role of sciences at Yahoo!.

He will provide four case studies on science-driven product innovations. In particular, how to drive user engagement with content using the C.O.R.E. technology developed at Yahoo! Labs; how to deliver TV companion experience when users watch a TV program and use a mobile device at the same time; how to deliver the best advertisements to users with computational advertising; and how to detect sensitive content on the Web to protect our users and advertisers..



报告人简介:

Dr. Jianchang (JC) Mao is a Fellow of IEEE.

He is the Vice President and the head of Advertising Sciences at Yahoo! Labs, overseeing the R&D of advertising technologies and products, including Search Advertising, Contextual Advertising, Display Advertising, Targeting, and Categorization. He was also a Science/Engineering director responsible for development of backend technologies for several Yahoo! Social Search products, including Y! Answers and Y! MyWeb (Social Bookmarks).

Prior to joining Yahoo!, Dr. Mao was Director of Emerging Technologies & Principal Architect at Verity Inc., a leader in Enterprise Search (acquired by Autonomy), from 2000 to 2004. Prior to this, Dr. Mao was a research staff member at the IBM Almaden Research Center from 1994 to 2000. Dr. Mao's research interest includes Machine Learning, Data Mining, Information Retrieval, Computational Advertising, Social Networks, Pattern Recognition and Image Processing. He received an Honorable Mention Award in ACM KDD Cup 2002, IEEE Transactions on Neural Networks Outstanding Paper Award in 1996, and Honorable Mention Award from the International Pattern Recognition Society in 1993. Dr. Mao served as an associate editor of the IEEE Transactions on Neural Networks, 1999-2000. He received his Ph.D. degree in Computer Science from Michigan State University in 1994, and the Distinguished Alumni Award from the College of Engineering at Michigan State University in 2011.


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